Registering a Trademark in Colorado
How state registration works in Colorado, how it differs from a federal trademark, where to search the Colorado register, and what to do before you file.
State vs. federal: what a Colorado registration actually gets you
A Colorado trademark registration is granted by the Colorado Secretary of State and gives you rights inside Colorado only. A federal registration from the United States Patent and Trademark Office gives you rights across all fifty states, the ability to use the ® symbol, a basis for suing in federal court, and a public record that other applicants will find when they run their own clearance searches.
State registration is usually cheaper and faster. It suits a business that trades in one state and has no plans to expand. It does not stop someone in another state from registering the same name federally and then asserting that federal registration against you. That asymmetry catches a lot of owners by surprise, and it is the single most important thing to understand before choosing between the two.
You also have common law rights from the moment you use a mark in commerce in a particular geographic area, even with no registration at all. Those rights are real but narrow, hard to prove, and limited to where you can show actual use.
Trademarks and the Colorado economy
Colorado's business base leans toward craft brewing, outdoor recreation and apparel, aerospace, cannabis and a substantial software sector. Those sectors shape which classes matter locally: a business in one of them will usually be filing in the classes that cover its goods and the classes that cover the services it wraps around them, and conflicts tend to cluster there.
Trademark law itself is federal — the Lanham Act of 1946 governs registration and infringement nationwide, and it applies identically in Colorado and everywhere else. What varies by state is the parallel state register, the fee, the forms, and how the state office handles examination. Colorado's system sits alongside the federal one rather than replacing it.
Searching the Colorado register
The Colorado Secretary of State maintains the searchable state record:
Search the Colorado trademark register →
Where the Colorado trademark office is
Colorado Secretary of State, Business Division1700 Broadway, Suite 550
Denver, CO 80290
Confirm this address before mailing anything. Offices relocate and several states now require online filing. A paper application sent to a superseded address can be delayed or returned, and with it your filing date.
What to do once you are there:
- Search the exact name you want first.
- Then search each significant word on its own. A registration for one distinctive word can block a longer name built around it.
- Try obvious misspellings and sound-alikes. Registers are indexed by spelling, so a name that sounds identical but is spelled differently will not appear unless you search for it.
- Note that many state systems search business entity names and trademarks together, so some results will be company registrations rather than marks.
State systems are reorganised periodically. If that link no longer resolves, search for “Colorado Secretary of State trademark search”.
Trademark filings from Colorado, by the numbers
Drawn from our own index of the federal register, counting marks whose owner address of record is in Colorado. Updated with each data refresh.
These count marks whose owner address of record is in Colorado. Companies incorporated elsewhere — Delaware especially — may trade in Colorado while filing under an out-of-state address, so treat this as a floor rather than a complete count.
The classes Colorado files in most
Where the state's filings concentrate — and therefore where its register is most crowded.
| Class 41 · Education and entertainment services | 23,917 marks |
|---|---|
| Class 35 · Advertising and business services | 21,985 marks |
| Class 9 · Electrical and scientific apparatus, software | 19,301 marks |
| Class 42 · Computer and scientific services | 15,416 marks |
| Class 25 · Clothing | 14,899 marks |
If you are filing in one of these classes in Colorado, expect more competition for a name than the national average would suggest.
Filing volume over the last decade
| 2017 | 6,268 filings |
|---|---|
| 2018 | 6,852 filings |
| 2019 | 7,155 filings |
| 2020 | 10,268 filings |
| 2021 | 7,748 filings |
| 2022 | 6,446 filings |
| 2023 | 6,794 filings |
| 2024 | 7,561 filings |
| 2025 | 7,558 filings |
| 2026 | 5,856 filings |
The most recent year is usually incomplete, since applications continue to be indexed after filing.
The most reused words in Colorado marks
Words appearing across the largest number of Colorado filings. A name built on one of these starts from a weaker position, because the term is already doing work for many other owners.
- COLORADO240
- LIFE172
- HEALTH126
- HOME112
- MOUNTAIN110
- CARE89
- CLUB87
- LOVE82
- GOOD79
- DESIGN75
- HIGH73
- DENVER72
Who holds the most marks in Colorado
Owners of record with the largest portfolios in the state. These are the parties most likely to notice — and oppose — a new filing near their territory.
| Loveland Products, Inc. | 434 marks |
|---|---|
| United States Olympic Committee | 381 marks |
| PERFORMANCE FOOD GROUP, INC. | 374 marks |
| Performance Food Group, Inc. | 345 marks |
| New Belgium Brewing Company, Inc. | 260 marks |
| The Regents of the University of Colorado, a body corporate | 249 marks |
| LOVELAND PRODUCTS, INC. | 226 marks |
| Amrion, Inc. | 225 marks |
| The Kyjen Company, LLC | 200 marks |
| Jones International, Ltd. | 193 marks |
Recently filed from Colorado
The latest applications on record from owners in the state.
| CONFLICT COMPETENT | 20260907 · class 041 · live |
|---|---|
| O.W.N | 20260907 · class 018,025,035 · live |
| TRUCK OFFICE | 20260907 · class 006,012 · live |
| STARTING SMALL | 20260907 · class 044 · live |
| LEADPROOF | 20260907 · class 042 · live |
| ART LEAGUE VISIONARIES | 20260907 · class 016 · live |
| WHO U WIT! | 20260907 · class 030 · live |
| EM DISASTER GAMING CONSEQUENCE ENGINE | 20260907 · class 042 · live |
| SAGRADO | 20260907 · class 036,039,041,042,043 · live |
| WEEKNIGHTS | 20260907 · class 025,035,041 · live |
| SPAWCAP | 20260907 · class 018 · live |
| OVERCOME WHATEVER'S NEXT | 20260907 · class 018,025,035 · live |
Major companies headquartered in Colorado
The brands a Colorado business is most likely to run into on the register — either as the owner of a conflicting mark, or as an example of how heavily a sector in this state is already trademarked. These are significant companies based in the state rather than a ranking, since revenue order shifts annually and headquarters move.
- Lockheed Martin Space
- Arrow Electronics
- Dish Network
- Ball Corporation
- Molson Coors
- Newmont
- Liberty Media
- VF Corporation
- Chipotle Mexican Grill
- DaVita
- Palantir Technologies
- Western Union
Large companies file defensively, often across many classes and often for names never brought to market. If your name sits near one of these brands' territory, search before you build on it.
Trademark matters connected to Colorado
Craft brewing name collisions ongoing
Colorado's density of breweries has produced a steady stream of beer-name disputes, most resolved by rebranding rather than litigation. The Brewers Association has published naming guidance precisely because Class 32 is so crowded in this state.
Summaries are for orientation only. Confirm any case detail against the docket or a primary source before relying on it.
How to get a trademark in Colorado
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Search the Colorado state register
Go to the Colorado Secretary of State search page and run the searches described above. This tells you whether the name is already claimed inside Colorado — but only inside Colorado.
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Run a national search on TrademarkToolbox
The state register is the smaller half of the picture. Use the free national search to check the same name against millions of federal records, including sound-alikes, plurals, near-spellings and marks that contain your name with a generic word attached. Select the classes you plan to file in, run the full screen, and download the PDF report — that report is what you take to an attorney so they start with the conflicts already identified rather than billing you to find them.
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Talk to a trademark attorney licensed in Colorado
We do not rank attorneys on quality — but we publish something more useful. Our Top Trademark Attorneys in Colorado list ranks attorneys by how many trademark registrations they have actually obtained for Colorado businesses, drawn from USPTO records and updated with every data refresh. Filing volume is not a measure of quality, but it is a measure of experience: these are the attorneys who navigate this process most often.
See the Top Trademark Attorneys in Colorado →
Two further sources worth using alongside it:
- Colorado Bar Association — operates or points to the state's official lawyer referral service
- USPTO guidance on hiring a trademark attorney
If you are not a US citizen or domiciled in the United States, the USPTO requires you to be represented by a US-licensed attorney to file. Even when it is optional, an attorney is who decides whether a conflict you found is fatal or workable — that judgement is the part software cannot do.